Privacy Policy

Last Updated:

Welcome to Rox. Your privacy matters to us. This policy explains what data we collect, how we use it, and the choices you have to control your information.

1. Information We Collect and How We Use It

With your explicit permission, we access selected data from Apple Health to generate your Rox insights, including:

  • Steps Count – to understand your daily and yearly movement

  • Calories Burned – to reflect your overall energy expenditure

  • Distance Traveled – to summarize how far you’ve moved over time

  • Workout Information – to analyze your exercise patterns

  • Sleep Data – to understand your sleep duration and trends

  • Heart Rate Data – including resting heart rate and heart rate trends

  • Heart Rate Variability (HRV) – to understand recovery and readiness trends

  • Other Apple Health Metrics you choose to enable – such as activity, cardio fitness, mindfulness, or related wellness signals

We use this data only to calculate trends, patterns, and summaries to generate your personalized Rox experience inside the app.

We do not use your data for ads, profiling, or any purpose outside Rox.

2. Data Storage and Security

How your data is processed-

To give you personalised insights, Rox securely transmits your health data from your device to our servers, where it’s analysed by our AI systems.

Your data is encrypted in transit (TLS 1.3) and at rest (AES-256). It’s stored on AWS servers in UK / EU, with strict access controls so only authorised systems can use it to generate your insights.

What we don’t do -

We don’t sell your data. We don’t share it with advertisers. We don’t use your health data to train foundation models. You can delete your account and all associated data at any time from within the app

3. Data Sharing

We do not sell, share, or disclose your health data to any third parties.

All data processing is done locally and strictly for providing the Rox experience.

4. Your Rights & Data Deletion

You are always in control of your data.

You can delete your data directly from within the app at any time.

Once deleted, your data is permanently removed from your device.

If you face any issues or have questions, you can also reach us at:
founders@talktorox.com

5. Changes to This Policy

We may update this privacy policy occasionally to reflect changes in our product or legal requirements.

Any significant updates will be communicated through the app.

6. Contact Us

If you have questions about your data, privacy, or Rox results, contact us at:
founders@talktorox.com